United States Wedding Services Market Size, Share, and COVID-19 Impact Analysis, By Type (Local and Destination), By Service Type (Decoration Services, Catering Services, Entertainment & Music, Wedding Planning Services, Videography & Photography Services, and Others), By Booking Mode (Online and Offline), and USA Wedding Services Market Insights, Industry Trend, Forecasts to 2033.

U.S. Wedding Services Market Insights Forecasts to 2033

• The United States Wedding Services Market Size was Estimated at USD 60.36 Billion in 2023.
• The Market is Growing at a CAGR of 6.42% from 2023 to 2033
• The USA Wedding Services Market Size is Expected to Reach USD 112.41 Billion by 2033

The US Wedding Services Market Size is Expected to reach USD 112.41 Billion by 2033, Growing at a CAGR of 6.42% from 2023 to 2033

Market Overview

The U.S. Wedding Services Market refers to the sector within the broader event planning and hospitality industry that provides a variety of services related to weddings. This market includes businesses and service providers that help individuals plan, organize, and execute wedding ceremonies and receptions. The market for wedding services in the United States is a growing and exciting sector that offers a broad range of services to meet the expectations of engaged couples. This market covers services like venue rentals, photography, videography, floral arrangements, event planning, catering, and transportation. Additionally, the market for wedding services is expanding because of a growing demand for customized experiences that reflect unique preferences, ways of life, and cultural backgrounds. This is advantageous for planners and service providers who provide customized services. In addition, the US wedding services market is expanding due to the integration of technology in wedding planning, with online platforms, virtual tools, live streaming, and online guest management enabling couples to manage all aspects of their wedding.  

Report Coverage

This research report categorizes the market for the U.S. wedding services market based on various segments and regions and forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the U.S. wedding services market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the U.S. wedding services market. 

Driving Factors

The US wedding services market is driven by the country's rising diversity, which has led to an increase in religious and multicultural weddings, which has raised demand for specialized services by requiring suppliers that can accommodate particular traditions and customs. Additionally, due to couples selecting unique venues across the United States, destination weddings are becoming more and more popular, which raises the need for luxury event planning and travel arrangements. Furthermore, the market is growing due to wedding trends are influenced by Instagram, Pinterest, TikTok, and YouTube, which promote aesthetically beautiful, customized events. Couples are spending more on activities and décor because they want to be unique, so they hire expert photographers, videographers, and planners.

Restraining Factors

The USA wedding services market faces challenges due to many couples may find the high expenses of wedding services, such as venue rentals, food, photography, and entertainment, to be a deterrent. This can restrict the market to people who have more money to spend. In addition, due to seasonal variations in demand, service providers in the wedding business find it difficult to sustain steady income throughout the year.

Market Segmentation

The U.S. wedding services market share is classified into the type, service type, and booking mode.

• The destination segment accounted for the largest share of 65.82% in 2023 and is expected to grow at a significant CAGR during the forecast period.

Based on the type, the U.S. wedding services market is divided into local and destination. Among these, the destination segment accounted for the largest share of 65.82% in 2023 and is expected to grow at a significant CAGR during the forecast period. This segment is growing due to destination weddings, which have been held in stunning settings like historic estates, vineyards, or tropical beaches, offer many couples the chance to combine their wedding and honeymoon into one holistic celebration. In addition, destination weddings are small, exclusive events that arrange for luxury lodging, exquisite dining, and customized experiences. This trend is driven by social media and influencer culture, which seeks out aesthetically beautiful settings.

• The catering services segment accounted for the highest share of 30.42% in 2023 and is expected to grow at a significant CAGR during the projected timeframe.

Based on the service type, the U.S. wedding services market is divided into decoration services, catering services, entertainment & music, wedding planning services, videography & photography services, and others. Among these, the catering services segment accounted for the highest share of 30.42% in 2023 and is expected to grow at a significant CAGR during the projected timeframe. This segment is expanding due to intimate weddings, which are seeing couples engage in fine catering, and the desire for a variety of services is being increased by food-centric trends like food stations and interactive services. In addition, there is a growing demand for specialty catering services such as gourmet meals, vegan and vegetarian options, and exotic cuisines as weddings are evolving into customized dining experiences.

• The online segment accounted for the largest share of 64.28% in 2023 and is expected to grow at a significant CAGR during the forecast period.

Based on the booking mode, the U.S. wedding services market is divided into online and offline. Among these, the online segment accounted for the largest share of 64.28% in 2023 and is expected to grow at a significant CAGR during the forecast period. This segment is growing due to online platforms offering couples a single site to compare costs, read reviews, examine portfolios, and secure services, which saves and eases the planning process. In addition, online booking platforms frequently incorporate convenient features like contract management, payment processing, and real-time availability.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the U.S. wedding services market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• XO Group Inc.
• Zola, Inc.
• The Knot Worldwide Inc.
• Mae&Co Creative
• Amaretto Sour
• Marcy Blum Associates
• Bodas.net
• Luxe Atlanta Events
• Bustle Events
• HauteFetes
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Development

• In September 2023, Zola released the Zola Baby app for iPhone users. This launch tackles the rise of customers adding baby items to their wedding registries and answers more than 500 customer requests for a baby registry platform. Along with allowing users to sign up for services and experiences, the app features a carefully chosen assortment of baby items and exclusive relationships with companies like Tiny Hood, Boram, and Stocked. By utilizing technology to create an intuitive register experience, Zola hopes to set itself apart from traditional stores.  

Market Segment

This study forecasts revenue at U.S., regional, and country levels from 2020 to 2033. Spherical Insights has segmented the U.S. wedding services market based on the below-mentioned segments:

United States Wedding Services Market, By Type 

• Local
• Destination

United States Wedding Services Market, By Service Type

• Decoration Services
• Catering Services
• Entertainment & Music
• Wedding Planning Services
• Videography & Photography Services
• Others

United States Wedding Services Market, By Booking Mode

• Online
• Offline