Global Water Purifier Market Insights Forecasts to 2033

• The Global Water Purifier Market Size was Valued at USD 30.80 Billion in 2023
• The Market Size is Growing at a CAGR of 7.80% from 2023 to 2033
• The Worldwide Water Purifier Market Size is Expected to Reach USD 65.30 Billion by 2033
• Asia Pacific is Expected to Grow the fastest during the forecast period.

The Global Water Purifier Market Size is Anticipated to Exceed USD 65.30 Billion by 2033, Growing at a CAGR of 7.80% from 2023 to 2033.  

Market Overview

A water purifier is a device or system designed to remove impurities, biological contaminants, undesirable chemicals, and harmful substances from water, making it safe for drinking and other uses. Water purifiers use various methods such as filtration, reverse osmosis, distillation, or UV treatment to ensure the water is clean and free from pathogens, chemicals, and sediments. Water purifiers are commonly used in homes, industries, and municipal water supplies to improve water quality and ensure health and safety.

The demand for water purifiers is fuelled by health concerns, pollution, regulatory standards, convenience, technological advancements, environmental awareness, urbanization, and population pressures. These factors contribute to the demand for reliable, safe, and clean water access.

For Instance, In September 2024, LG Electronics, India's biggest consumer durables company, expanded its water purifier line with the introduction of nine new models. The new water purifier series has advanced technologies that ensure users have access to clean, safe, and healthy drinking water.

Report Coverage

This research report categorizes the market for water purifier based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the water purifier market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the water purifier market.

Driving Factors

The growth of the water purifier market is propelled by several key factors including rising health awareness about waterborne diseases, rapid urbanization leading to increased pollution and inadequate water supply, and stricter regulatory standards for water quality. Technological advancements in purification methods, and rising disposable incomes, enable more consumers to invest in the water purifier industry. Furthermore, growing environmental concerns about plastic waste shift towards healthier lifestyles, and the convenience of e-commerce contributes to the market's expansion. Promotional activities by manufacturers further enhance awareness and drive demand for the water purifiers market.

Restraining Factors

The growth of the water purifier market is hindered by several factors including high initial costs and ongoing maintenance expenses can deter consumers, particularly in lower-income areas. Furthermore, consumer skepticism about the effectiveness of purifiers, along with the availability of alternatives like bottled water, further diminishes demand. Moreover, challenges related to infrastructure can affect the performance of purification systems.

Market Segmentation

The water purifier market share is classified into product type, technology, and application.

• The point-of-use filters segment is estimated to hold the highest market revenue share through the projected period.

Based on the product type, the water purifier market is classified into point-of-use filters and point-of-entry filters. Among these, the point-of-use filters segment is estimated to hold the highest market revenue share through the projected period. The dominance of the point-of-use segment is propelled by consumer convenience, affordability, and rising health awareness regarding clean drinking water. Innovations in filtration technology, such as reverse osmosis and UV purification, enhance the effectiveness of POU systems, making them more attractive. Furthermore, urbanization contributes to the increased demand for easily installable water purification solutions, further solidifying the POU segment's position in the market.

• The ultraviolet (UV) purifier segment is anticipated to hold the largest market share through the forecast period.

Based on the technology, the water purifier market is divided into reverse osmosis (RO) purifier, ultraviolet (UV) purifier, gravity purifier, and others. Among these, the ultraviolet (UV) purifier segment is anticipated to hold the largest market share through the forecast period. The segment's prominence is attributed to the effectiveness of UV technology in eliminating harmful microorganisms without the need for chemicals, making it a popular choice for households and businesses. Furthermore, UV purifiers are often more energy-efficient and require less maintenance than RO systems, contributing to their appeal. As consumers increasingly prioritize safe drinking water, the demand for UV purifiers is expected to rise.

• The residential segment dominates the market with the largest market share through the forecast period.

Based on the application, the water purifier market is categorized into residential, commercial, and industrial. Among these, the residential segment dominates the market with the largest market share through the forecast period. The dominance can be attributed to households' growing understanding of the importance of drinking purified water for health and well-being. Residential water purifiers have grown in popularity due to rising worries about pollution, waterborne diseases, and the demand for a handy and easily accessible clean water source within homes. Furthermore, as the middle class grows and disposable earnings rise, more homes might afford to invest in modern water purifying systems.

Regional Segment Analysis of the Water Purifier Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America is anticipated to hold the largest share of the water purifier market over the predicted timeframe.

North America is anticipated to hold the largest share of the water purifier market over the predicted timeframe. The region's expansion is due to high consumer awareness about health and safety, leading to a strong preference for clean drinking water solutions. Technological advancements and innovations in purification systems, such as advanced filtration and UV technologies, are widely adopted in households. Furthermore, rising disposable incomes enable consumers to invest in high-quality water purification products. The growing emphasis on sustainable living and environmental concerns also encourages the shift from bottled water to home purification systems, solidifying North America's dominant position in the market.

Asia Pacific is expected to grow at the fastest CAGR growth of the water purifier market during the forecast period. Rapid urbanization and population growth in countries like India and China have increased the demand for clean drinking water solutions amid rising pollution levels. Growing awareness of health issues related to contaminated water, along with a rising middle class and increasing disposable incomes, further fuel consumer investments in water purifiers. Furthermore, government initiatives aimed at improving water quality and access to clean water play a significant role in market growth.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the water purifier market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• O. Smith Corporation
• Angel International
• BRITA SE
• Coway Co Ltd.
• Culligan International
• Eureka Forbes Ltd.
• Kent RO Systems Ltd.
• LG Electronics Inc.
• LIFESTRAW SARL
• Lux Royal Co., Ltd.
• Midea Group
• Panasonic Corporation
• Whirlpool Corporation
• Mitsubishi Chemical Cleansui Corporation
• Unilever Pureit
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In September 2024, SWJAL PROCESS PVT. LTD. was thrilled to announce its official launch, which marks a significant milestone in the water purification business. This joint venture combines the expertise of two well-known organizations to provide novel solutions to the pharmaceutical industry's high-purity water requirements.

• In July 2024, Hindustan Unilever Limited (HUL) announced that it had signed a deal to sell its Pureit business in India. The company is being sold to A. O. Smith, a leading global water technology firm.

• In March 2024, Panasonic Corporation announced that its Heating & Ventilation A/C Company launched a new model of the Water Purification System, which uses the company's exclusive technology to remove iron from well water.

• In March 2024, Waterdrop, an industry leader in water filtration, was excited to launch its most advanced water filtration system, the Waterdrop X Series Reverse Osmosis System.

• In March 2024, Livpure launched its new Allura line of water purifiers, aiming to revolutionize the Indian market with a comprehensive 30-month free maintenance plan. This effort aims to address the issues connected with the maintenance of water filtration systems, which can cost households up to Rs. 5000 per year. The line, which includes the Allura and Allura Premia models, is currently available on major e-commerce platforms and select retail sites.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the water purifier market based on the below-mentioned segments: 

Global Water Purifier Market, By Product Type

• Point-Of-Use Filters
• Point-Of-Entry Filters

Global Water Purifier Market, By Technology

• Reverse Osmosis (RO) Purifier
• Ultraviolet (UV) Purifier
• Gravity Purifier
• Others

Global Water Purifier Market, By Application

• Residential
• Commercial
• Industrial

Global Water Purifier Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa