Global Wheat Germ Oil Market Insights Forecasts to 2033

• The Global Wheat Germ Oil Market Size was Valued at USD 632.4 Million in 2023
• The Market Size is Growing at a CAGR of 5.29% from 2023 to 2033
• The Worldwide Wheat Germ Oil Market Size is Expected to Reach USD 1058.8 Million by 2033
•  Asia-Pacific is Expected to Grow the fastest during the forecast period.

The Global Wheat Germ Oil Market Size is Anticipated to Exceed USD 1058.8 Million by 2033, Growing at a CAGR of 5.29% from 2023 to 2033. 

Market Overview

Wheat germ oil is a natural oil derived from the germ, or embryo, of wheat kernels. It is well-known for its high nutritional content, which includes vitamins, minerals, antioxidants, and omega-3 and omega-6 fatty acids. It protects cells from oxidative damage in the body. It helps to maintain good skin, promote cardiovascular health, and improve overall well-being. Currently, the increasing use of wheat germ oil in a variety of culinary applications, such as salad dressings, dips, sauces, smoothies, and baking, is driving market growth. Moreover, rising health awareness among people around the world further supports the industry's growth. Aside from that, the increased use of wheat germ oil in functional meals and dietary supplements presents major development potential for industry investors. Furthermore, changing customer tastes and preferences are driving market expansion. In accordance with this, leading companies are developing new product formats such as capsules, oils, creams, and serums to attract a diverse consumer base, hence driving global wheat germ oil market expansion.

Report Coverage

This research report categorizes the market for the global wheat germ oil market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the global wheat germ oil market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the global wheat germ oil market.

Driving Factors

Rising consumer awareness of nutrient-rich, naturally manufactured products is helping to drive market expansion. Furthermore, as people become more aware of the potential consequences of using chemical-based products, the global wheat germ oil market is expanding. They are also using natural nutritional supplements as a preventative step against health problems. Moreover, rising demand for natural and organic products in a variety of industries, including skincare and nutrition, is driving global wheat germ oil market expansion. 

Restraining Factors

The high cost of wheat germ oil in comparison to other vegetable oils is one of the primary factors acting as a restraint, and it will continue to hamper the wheat germ oil market over the forecast period.

Market Segmentation

The global wheat germ oil market share is classified into nature, distribution channel, and end user.

• The organic segment is expected to hold the largest share of the global wheat germ oil market during the forecast period.       

Based on nature, the global wheat germ oil market is categorized into organic and conventional. Among these, the organic segment is expected to hold the largest share of the global Wheat Germ Oil market during the forecast period. Organic grows without the use of synthetic pesticides, fertilizers, or genetically modified organisms (GMOs). It meets the needs of customers who value chemical-free items that are consistent with their environmentally conscientious preferences. Organic certification certifies users of the oil's purity and adherence to organic cultivation techniques.

• The B2B segment is expected to grow at the fastest CAGR during the forecast period.   

Based on the distribution channel, the global wheat germ oil market is categorized into B2B, and B2C. Among these, the B2B segment is expected to grow at the fastest CAGR during the forecast period. Wheat germ oil is generally sold and distributed to enterprises, manufacturers, and other entities in the B2B market, rather than directly to end users. This channel involves bulk purchasing and is widely utilized as an ingredient in a variety of businesses. Cosmetic and skincare product makers, food and beverage companies, nutraceutical enterprises, and pharmaceutical manufacturers are all examples of B2B purchasers. In addition, The B2B segment is critical for offering raw materials to industries that use this oil as a component in their products.

• The cosmetics segment is predicted to dominate the global wheat germ oil market during the forecast period. 

Based on the end user, the global wheat germ oil market is categorized into cosmetics, dietary supplements, pharmaceuticals, food industry, and others. Among these, the cosmetics segment is predicted to dominate the global wheat germ oil market during the forecast period. Wheat germ oil is frequently used in the cosmetics industry for skincare and beauty products since it is high in vitamin E and has antioxidant characteristics. It is commonly used in the manufacture of moisturizers, serums, lotions, and anti-ageing treatments. It helps to nourish and rejuvenate the skin, making it a desirable ingredient for cosmetic companies seeking to create products that enhance skin health and vitality.

Regional Segment Analysis of the Global Wheat Germ Oil Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America is projected to hold the largest share of the global wheat germ oil market over the forecast period.

North America is projected to hold the largest share of the global wheat germ oil market over the forecast period. The growing awareness of health and wellness. Furthermore, the growing popularity of natural skincare products is fueling regional market expansion. Aside from that, the growing demand for convenient and safe products among health-conscious consumers is indicating a promising industry picture. In accordance with this, the booming dietary supplement and nutraceutical sector is boosting the region's wheat germ oil market growth.  

Asia-Pacific is expected to grow at the fastest CAGR growth of the global wheat germ oil market during the forecast period. The incremental growth rate in Asia Pacific is consistent with the increasing senior population in countries such as India and China, rising disposable incomes that result in a high standard of living, and the number of working females. Huge demand for Chinese wheat germ oil, along with a wide consumer base in the skincare business, is projected to drive demand for the product. Various government initiatives, such as subsidies, tax cuts, and enhanced FDI limits to promote the manufacturing sector, are encouraging large global businesses to grow operations in the country.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the global wheat germ oil market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.  

List of Key Companies

• SPC Management Co. Inc.
• Geyer Ingredients GmbH & Co. KG
• PHM Brands
• NutriPlex Formulas Inc.
• ConnOils LLC
• NOW Foods
• ARDENT MILLS
• SkinKraft Labs
• Henry Lamotte Oils GmbH
• Agroselprom Ltd
• Henan Kunhua Biological Technology Co. Ltd.
• Others

Key Market Developments

• In November 2023,  Foods, a prominent manufacturer and distributor of natural health products, entered the Indian market with a fresh offering, Wheat Germ Nutritional Oil. This dietary supplement contains 100 percent pure and cold-pressed wheat germ oil, which is high in vitamin E, omega-3 fatty acids, and other critical elements. The product is intended to improve cardiovascular health, immune system function, and skin health.

• In May 2022, SkinKraft Labs, a Hyderabad-based personal care brand, announced the launch of two new hair care products. These new products have allowed the corporation to broaden its product line.

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the global wheat germ oil market based on the below-mentioned segments: 

Global Wheat Germ Oil Market, By Nature

• Organic
• Conventional

Global Wheat Germ Oil Market, By Distribution Channel

• B2B
• B2C

Global Wheat Germ Oil Market, By End User

• Cosmetics
• Dietary Supplements
• Pharmaceuticals
• Food Industry
• Others

Global Wheat Germ Oil Market, By Regional

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa