Global Whey Protein Concentrate (WPC) Market Insights Forecasts to 2033

• The Global Whey Protein Concentrate (WPC) Market Size was Valued at USD 6.05 Billion in 2023
• The Market Size is Growing at a CAGR of 10.57% from 2023 to 2033
• The Worldwide Whey Protein Concentrate (WPC) Market Size is Expected to Reach USD 16.53 Billion by 2033
• Asia-Pacific is Expected to Grow the fastest during the forecast period.

The Global Whey Protein Concentrate (WPC) Market Size is Anticipated to Exceed USD 16.53 Billion by 2033, Growing at a CAGR of 10.57% from 2023 to 2033.

Market Overview

Whey protein, known as the liquid portion of milk that separates from the curd during the cheese-making process, contains milk protein. It has several biological, functional, and nutritional qualities in addition to having 20 necessary amino acids. Because of its antihypertensive and antibacterial qualities, whey protein is utilized in the food industry in baked goods, dairy products, drinks, cereals, chocolates, and infant foods. Due to its high nutritious content, whey protein is a natural dietary ingredient that improves a variety of food products.

Several factors drive the industry, including targets related to weight control, physical fitness, and sports, as well as the need for practical and efficient dietary solutions. Furthermore, key market players include Arla Foods Ingredients Group P/S, Glanbia Nutritionals, Hilmar Cheese Company, Fonterra Co-operative Group Limited, Saputo Inc., and Davisco Foods International. Whey proteins are becoming more and more popular as dietary supplements for well-being and health. They are additionally utilized in dairy products and snacks, baked goods, confections, and baby formulas, which will continue to drive the market during the forecast period.   

For Instance, in October 2022, Arla Foods Ingredients launched an innovative concept that combines electrolytes and whey protein to address two of the most crucial objectives in sports nutrition. The market for whey protein concentrate is anticipated to be driven by factors such as increased health consciousness, rising disposable incomes, and a quickly expanding food industry.

Report Coverage

This research report categorizes the market for the global whey protein concentrate (WPC) market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the global whey protein concentrate (WPC) market. Recent market developments and competitive strategies such as expansion, product launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the global whey protein concentrate (WPC) market.

Driving Factors

A greater demand for products high in protein has resulted from a rising understanding of the role protein provides in preserving a healthy lifestyle and boosting muscular growth. Due to its high protein content, whey protein concentrate is popular with athletes, fitness enthusiasts, and anyone looking to improve their diet. More people are taking up regular exercise and leading healthier lifestyles as they place a higher priority on their health and fitness. Whey protein concentrate helps support weight management objectives and helps in muscle repair by providing an easy and effective way to meet protein requirements. Whey protein concentrate market demand is further increased by the reality that it is a crucial component of many sports nutrition products, such as protein powders, bars, and ready-to-drink smoothies.

Restraining Factors

Several variables, including the availability of raw materials, processing expenses, and consumer demand, can affect the price of whey protein concentrate. Price fluctuation could restrict the uptake of whey protein concentrate by making it less accessible for certain consumers, especially in price-sensitive economies.

Market Segmentation

The global whey protein concentrate (WPC) market share is classified into product type, application, and distribution channel.

• The WPC 80% segment is expected to hold the largest share of the global whey protein concentrate (WPC) market during the forecast period.   

Based on the product type, the global whey protein concentrate (WPC) market is divided into. WPC 34%, WPC 80%, and others. Among these, the WPC 80% segment is expected to hold the largest share of the global whey protein concentrate (WPC) market during the forecast period. WPC 80% is an essential component of protein beverages and bars and other sports nutrition products due to its promotes general fitness, muscle growth, and recovery. WPC 80% is very useful in applications requiring high protein content, like sports nutrition products and nutritional supplements, because it contains about 80% protein by weight.

• The food & beverage segment is expected to hold the largest share of the global whey protein concentrate (WPC) market during the forecast period.   

Based on the application, the global whey protein concentrate (WPC) market is divided into food & beverage (dairy products, beverages, bakery & confectionery), nutraceuticals, animal feed, and pharmaceuticals. Among these, the food & beverage segment is expected to hold the largest share of the global whey protein concentrate (WPC) market during the forecast period. Food & Beverages is a growing demand for nutritious food products, rising consumption of protein drinks, and the growing popularity of food & beverages containing proteins in fitness & sports activities are the roots of this information. Foods and beverages that are created for health-conscious consumers are enriched with more protein through the use of whey protein.

• The online retail segment is expected to hold the largest share of the global whey protein concentrate (WPC) market during the forecast period.   

Based on the distribution channel, the global whey protein concentrate (WPC) market is divided into direct sales, distributors, and online retail. Among these, the online retail segment is expected to hold the largest share of the global whey protein concentrate (WPC) market during the forecast period. The convenience of online purchasing and the growing reach of e-commerce platforms are driving the fastest development in the online retail market. Online retail refers to the sale of products using websites and e-commerce platforms.

Regional Segment Analysis of the Global Whey Protein Concentrate (WPC) Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America is anticipated to hold the largest share of the global whey protein concentrate (WPC) market over the predicted timeframe.

North America is anticipated to hold the largest share of the global whey protein concentrate (WPC) market over the predicted timeframe. The existence of leading producers of whey protein concentrate and growing consumer concerns about their daily protein intake will continue to drive the growth of the whey protein concentrate market in North America. Product demand is anticipated to be driven by changing consumer tastes and preferences as well as a large population that suffers from obesity. With over 1,000 food and nutritional products bearing the label "added whey protein concentrate," North America continues to be a well-developed market for whey protein concentrate. Additionally, whey protein concentrate is being used by food manufacturing industry to produce health drinks.

Asia-Pacific is expected to grow at the fastest pace in the global whey protein concentrate (WPC) market during the forecast period. The Whey Protein Concentrate (WPC) market in Asia-Pacific is growing at the quickest rate in China. Chinese customers are becoming more conscious of fitness and health. As a result, more people are accepting protein supplements like whey protein as a component of a healthier lifestyle. With more disposable income, China's growing middle class can now afford to spend more on high-end nutrition and wellness products. The market for whey protein concentrates is being driven by change in demographics.  

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the global whey protein concentrate (WPC) market along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Arla Foods Ingredients Group P/S
• Glanbia Nutritionals
• Hilmar Cheese Company
• Fonterra Co-operative Group Limited
• Saputo Inc.
• Davisco Foods International
• Lactalis Ingredients
• Agropur Inc.
• Carbery Group
• Milk Specialties
• Carbery Group
• Westland Milk Products
• SachsenMilch
• FrieslandCampina
• Lactalis Ingredients
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments  

• In November 2022, Arla collaborated with First Milk to create Nutrilac FO-7875, a specialty whey protein powder, in the Lake District Creamery of the latter company.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the global whey protein concentrate (WPC) market based on the below-mentioned segments: 

Global Whey Protein Concentrate (WPC) Market, By Product Type

• WPC 34%
• WPC 80%
• Others

Global Whey Protein Concentrate (WPC) Market, By Application

• Food & Beverage
  • Dairy Products
  • Beverages
  • Bakery & Confectionery
• Nutraceuticals
• Animal Feed
• Pharmaceuticals

Global Whey Protein Concentrate (WPC) Market, By Distribution Channel

• Direct Sales
• Distributors
• Online Retail

Global Whey Protein Concentrate (WPC) Market, By Regional

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • Uk
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa