Global Wipes Market Insights Forecasts to 2030

• The Wipes Market Size was valued at USD 22.10 Billion in 2021.
• The Market is Growing at a CAGR of 4.56% from 2022 to 2030
• The Worldwide Wipes Market Size is expected to reach USD 30.18 Billion by 2030
• Asia Pacific is expected to Grow the fastest during the forecast period

The Global Wipes Market is expected to reach USD 30.18 Billion by 2030, at a CAGR of 4.56% during the forecast period 2022 to 2030.

Wipes are a type of material which is being used for cleaning dirt and liquid by scrubbing or dabbing. Wipes are available in both woven as well as non-woven fabrics. They are used to keep the environment clean. Wipes are used in domestic as well as industrial applications. These days market associations as well as key market players started focussing to offer hygiene items that are made of biodegradable materials like natural bamboo, recycled plastic, organic cotton, and others in order to prevent plastic pollution problems and contribute towards environmental sustainability.

Impact of COVID 19 On Wipes Market

The increasing number of patients who are infected due to COVID 19 virus as well as its further spread has influenced consumers to use sanitizer wipes, toilet papers, and facial tissues which help in controlling the spread of deadly virus. Such increase in the number of cases also influenced doctors and other healthcare professionals to use alcohol based specialty sheets for effective protection and germ killing. As per the research data published by World Health Organization, by the end of April, the U.S. will have 333811 COVID 19 affected patients. Apart from this, surface cleaner types are widely used among households to prevent infection from the floor and maintain and infection free environment.

Key Driving Factors

Use of biodegradable materials for wipes production to propel the market growth

These days, industry associations as well as key market players have started providing hygiene items made of biodegradable materials like natural bamboo, organic cotton, and others are likely to prevent the plastic pollution problems and contribute over the sustainability of the environment. For instance, in May 2021, Coterie Baby Inc. introduced plant based, compostable, and biodegradable baby hygiene sheets in the U.S. market.

Increasing demand for sanitation and cleanliness to drive the market growth

The rising importance of sanitation for personal hygiene needs is propelling the demand for toilet tissues and bathroom. Apart from this, the increasing dust problems and air pollution have increased the use of kitchen tissue to clean utensils and other kitchenware products. In fact, the increasing number of nuclear families across the world are driving the demand of house cleaning items.

Restraining Factors

Availability of alternative products to affect the market growth

The availability of cleaning and hygiene products like brushes, handkerchief, towels, and other surface cleaners is anticipated to restrain the demand of the product. Apart from this, the increasing concerns of heavy rain, deforestation, temperature increase, and fire owing to the excessive cutting of trees in order to get ample amount of raw materials to make paper and pulp based product which interrupt the supply of such items.

Market Segmentation

Product Insights

The baby wipes segment to hold the largest market share over the forecast period

On the basis of product, the global wipes market is segmented into facial and cosmetics, hand and body, baby, and intimate. Among these, the baby wipes segment is dominating the market with the largest market share over the forecast period. The modern generation parents are more concerned about the baby’s sensitive skin areas such as diaper area. Thus, in order to avoid rashes, they are adopting the baby wipes due to its numerous benefits like improved absorbent fabrics which help to clean and reduce bacteria on the skin of baby and reduced risk of infection as well as skin irritation.

Distribution Channel Insights

The supermarkets and hypermarkets segment is dominating the market over the forecast period

On the basis of distribution channel, the global wipes market is segmented into supermarket and hypermarkets, convenience stores, pharmacy, e-commerce, others. Among these, the supermarkets and hypermarkets segment is dominating the market with the largest market share over the forecast period. The growth is attributed to the increasing inclination of consumers towards the purchasing toiletries from supermarkets and hypermarkets because these places provide wide range of products. Supermarkets present in Europe and North America have acquired lots of local grocery stores which have increased the number of suppliers. As supermarkets provide immense benefits to the customers like lower prices, freedom of product selection, as well as high visibility of international brands, it makes it perfect platform for different types of customers.

Material Insights

The Non-Woven segment is dominating the market over the forecast period

On the basis of material, the global wipes market is segmented into woven and non-woven. Among these, the non-woven segment is dominating the market over the forecast period. The non-woven wet wipes have witnessed lots of popularity due to their softness and absorption capability.

Regional Insights

North America is dominating the market with the largest market share over the forecast period

North America is dominating the market with the largest market share over the forecast period owing to the change in lifestyle of people, rising number of working women, increasing disposable income, and increasing online purchasing trends. In addition, rising awareness among women related to baby’s hygiene is propelling the market demand across the region. The majority of countries in Europe including the U.K. and Germany have started prioritizing hygiene and people are ready to spend on premium hygiene products. Moreover, the rise in the disposable income of women have inspired them to spend on high quality hygiene products.

Asia Pacific, on the other hand is witnessing the fastest market growth over the forecast period. The growth is attributed to the certain factors like rapid urbanizatons. Moreover, One of the primary factors driving regional expansion is the simple accessibility of wet wipes as a result of the region's rising popularity and high expenditure. The key causes driving the region's product demand include rising initiatives for product marketing among women and expanding knowledge of the negative impacts of unclean intimate areas, such as skin conditions, irritation, odour, and the potential for cervical cancer.

Key Market Developments

• In December 2021, Nice Pak which is US based manufacturer of wipes have introduced its new Nice N Clean SecureFLUSH technology flushable wet wipes.

List of Key Companies

• Himalaya Wellness
• Company
• Procter and Gamble
• The Honest Company
• WipesPlus
• TLC International
• Johnson & Johnson Services, Inc
• Unilever
• Reckiit Benckiser Group PLC
• KCWW
• The Clorox Company

Market Segment

This study forecasts revenue at global, regional, and country levels from 2019 to 2030. Spherical Insights has segmented the global Wipes Market based on the below-mentioned segments:

Wipes Market, Product Analysis

• Facial & Cosmetics
• Hand 7 Body
• Baby Wipes
• Intimate
• Others

Wipes Market, Material Analysis

• Woven
• Non-Woven

Wipes Market, Distribution Channel Analysis

• Supermarkets & Hypermarkets
• Convenience Stores
• Pharmacy
• E-Commerce
• Others

Wipes Market, Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • Uk
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of Middle East & Africa