Global Women’s Health App Market Insights Forecasts to 2033.

• The Global Women’s Health App Market Size was Valued at USD 3.4 Billion in 2023.
• The Market Size is Growing at a CAGR of 16.46% from 2023 to 2033.
• The Worldwide Women’s Health App Market Size is Expected to Reach USD 15.6 Billion by 2033.
• Europe is expected to grow the fastest during the forecast period.

The Global Women’s Health App Market Size is Anticipated to Exceed USD 15.6 Billion by 2033, Growing at a CAGR of 16.46% from 2023 to 2033.

Market Overview

A women's health app is a digital tool designed to meet the unique health and wellness needs of women. It offers a wide range of features and functionalities to help women manage various aspects of their health. These apps frequently cover a wide range of topics, such as menstrual cycle tracking, fertility monitoring, pregnancy advice, menopause support, exercise routines, and mental health. Women can use these apps to easily monitor their menstrual cycles, predict ovulation, and track fertility windows. They can also get valuable information about pregnancy stages, personalized tips, and insights into how to deal with menopausal symptoms. Many women's health apps include community forums where users can connect, share their experiences, and seek advice. The availability of such apps has enabled women to take a more proactive approach to their health, increasing self-awareness and facilitating informed decisions. Furthermore, the growing awareness of women's specific health concerns and needs has resulted in a greater emphasis on personalized healthcare solutions. Women are looking for convenient ways to track their menstrual cycles, fertility, pregnancy, and menopause. Moreover, rapid advancements in technology, including mobile devices and wearable gadgets, have paved the way for the development of sophisticated health apps. These apps leverage data analytics, artificial intelligence (AI), and machine learning (ML) algorithms to provide accurate predictions, insights, and recommendations, enhancing their overall utility.

Report Coverage

This research report categorizes the market for the global women’s health app market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the global women’s health app market. Recent market developments and competitive strategies such as expansion, product launch, and development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the global women’s health app market.

Driving Factors

Leveraging cutting-edge technologies, such as AI and ML, these apps process large volumes of user data to deliver precise predictions and personalized recommendations. For instance, AI algorithms analyze menstrual cycle patterns to forecast ovulation and fertility windows with remarkable accuracy. Some of the major factors driving the market include increased awareness of women's specific health concerns and needs, significant technological advancements, the development of sophisticated health apps, and the evolving digital health landscape. In addition, the growing prevalence of target illnesses such as osteoarthritis (OA), anemia, menstrual health disorders, obesity, depression, and fibromyalgia is driving the global women's health app market forward. Furthermore, the rapid proliferation of smartphones and the growing adoption of the Internet are driving market growth.

Restraining Factors

Data security is a major concern for users, which will most likely limit the widespread adoption of mobile health and market growth. Data leaks are a major cause of declining customer numbers, which harms the brand image, and traditional approaches embedded in the minds of healthcare seekers and providers may further hamper the growth of the women's health app market shortly.

Market Segmentation

The Global Women’s Health App Market share is classified into type, modality, and age group.

• The menstrual health segment is expected to hold the largest share of the global women’s health app market during the forecast period.

Based on the type, the global women’s health app market is divided into fitness & nutrition, menstrual health, pregnancy tracking and postpartum care, menopause, disease management, and others. Among these, the menstrual health segment is expected to grow at hold the largest share in the global women’s health app market during the forecast period.  This segment has grown significantly as people become more aware of the importance of menstrual hygiene and its impact on reproductive health. Rising disposable incomes, improved access to healthcare information, and innovative product offerings have all contributed to continued growth. Furthermore, collaborations between public health initiatives and private sector entities have increased market penetration, making menstrual health products more available to a wider range of people.

• The smartphone segment is expected to hold the largest share of the global women’s health app market during the forecast period.   

Based on the modality, the global women’s health app market is divided into smartphones, tablets, and Others. Among these, the smartphone segment is expected to hold the largest share of the global women’s health app market during the forecast period. Smartphones have become ubiquitous, allowing women to easily access health-related information and services while on the go. Smartphones, with their user-friendly interfaces and plethora of health apps, provide personalized solutions to a wide range of women's health needs, from menstrual tracking to fertility management. Furthermore, the incorporation of advanced technologies, such as AI-powered insights and remote monitoring, improves the efficacy of these apps, making them a valuable tool for women of any age.

• The 25 to 34 years segment is expected to hold the largest share of the global women’s health app market during the forecast period.

Based on the age group, the global women’s health app market is divided 35 to 44 years, 15 to 24 years, 25 to 34 years, and above 44 years. Among these, the 25 to 34 years segment is expected to hold the largest share in the global women’s health App market during the forecast period.  This age group is distinguished by a strong emphasis on reproductive health and family planning. Individuals in this demographic frequently find themselves in pivotal life stages, such as contemplating starting a family or navigating the complexities of contraception. Furthermore, women aged 25 to 34 are more tech-savvy and prefer digital solutions for their healthcare needs. This age group is accustomed to using smartphone apps to help with various aspects of their lives, and women's health apps reflect this technological inclination by providing convenience and accessibility.

Regional Segment Analysis of the Global Women’s Health App Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America is anticipated to hold the largest share of the global women’s health app market over the predicted forecast period.

North America is anticipated to hold the largest share of the global women’s health app market over the predicted forecast period. North America's robust healthcare infrastructure and high digital literacy rates promote the adoption of health-related technologies. Furthermore, North America places a high value on individual well-being, particularly women's health, resulting in a demand for convenient and comprehensive solutions. Also, the presence of a sizable female population in the age range that actively seeks reproductive health management, pregnancy support, and wellness advice contributes to the growth of the women's health app market in North America. Furthermore, the competitive landscape drives app developers to innovate, resulting in user-centric features that respond to the diverse needs of North American women.

Europe is expected to grow at the fastest pace in the global women’s health app market during the forecast period. Adoption of women's health apps continues to rise in Europe, due to features such as self-assessment and remote monitoring, which have successfully increased patient autonomy. The Department for International Trade launched trade campaigns such as digital health, which offer global business and learning opportunities in the digital health market. Furthermore, the widespread use of smartphones increases the availability of mobile apps, which drives the women's health app market.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the global women’s health app along with a comparative evaluation primarily based on their product offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes product development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Clue
• Fitbit Inc. (Google LLC)
• Flo Health Inc.
• Glow Inc.
• Maven Clinic Co.
• Natural Cycles USA Corp.
• Ovia Health
• Mithra Pharmaceuticals Group Limited
• Mayne Pharma
• Lynparza
• HelloBaby, Inc.
• Apple Inc.
• Others  

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)

Recent Developments

• In September 2022, Lynparza was approved in China as the first line of maintenance therapy alongside bevacizumab for advanced ovarian cancer with homologous recombination deficit (HRD) positivity.

• In April 2021, Mayne Pharma and Mithra Pharmaceuticals Group Limited announced that the U.S. Food and Drug Administration (FDA) has approved oral contraception NEXTSTELLIS. It is the only contraceptive pill with estetrol derived from a plant source.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2020 to 2033. Spherical Insights has segmented the Global Women’s Health App Market based on the below-mentioned segments: 

Global Women’s Health App Market, By Type

• Fitness & Nutrition
• Menstrual Health
• Pregnancy Tracking and Postpartum Care
• Menopause
• Disease Management
• Others

Global Women’s Health App Market, By Modality

• Smartphone
• Tablet
• Others

Global Women’s Health App Market, By Age Group

• 35 to 44 Years
• 15 to 24 Years
• 25 to 34 Years
• Above 44 Years

Global Women’s Health App Market, By Region

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • Uk
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa