Global Wrapping Tissue Market Size, Share, and COVID-19 Impact Analysis, By Product (Virgin Pulp, Mixed Pulp, and De-inked Pulp), By Application (Residential and Commercial), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023 - 2033.

Global Wrapping Tissue Market Insights Forecasts to 2033

• The Global Wrapping Tissue Market Size Was Estimated at USD 1.58 Billion in 2023
• The Market Size is Expected to Grow at a CAGR of around 4.05% from 2023 to 2033
• The Worldwide Wrapping Tissue Market Size is Expected to Reach USD 2.35 Billion by 2033
• Asia Pacific is expected to grow the fastest during the forecast period.

The Global Wrapping Tissue Market size is expected to reach USD 2.35 billion by 2033, growing at a CAGR of 4.05% from 2023 to 2033. The wrapping tissue market has expanded due to increasing consumer preference for aesthetically pleasing, the growth of e-commerce, and product innovation.  

Market Overview 

The market that produces and distributes rapping tissue, gifts a type of light paper used for wrapping, packing, and other inventor applications, referred to as the worldwide wrapping tissue market. The primary driver is the growing need for sustainable and eco-friendly packaging options as both consumers and companies grow more ecologically aware. Manufacturers are making environmentally friendly rapping tissue using recycled and biodegradable materials in response to this demand.  In addition to reducing environmental impact, this change improves the perception of the brand and increases market expansion. The wrapping tissue market is growing due to the premium, consumer preference for individual packaging, especially during the festive season and special occasions. DIY gift further increases the popularity of rapping and visually attractive packaging. Additionally, another important factor is the expanding e-commerce market, as more companies demand wrapping tissue to preserve and exhibit their products in an attractive system while they are being shipped.

Additionally, innovations in wrapping tissue manufacturing, such as the application of cutting-edge printing techniques and eco-friendly materials, also play a vital role in propelling the market expansion. For instance, in November 2024, KFC unveiled Lickable wrapping Paper infused with the flavors of the Stuffing Stacker Burger to celebrate the festival season.

Report Coverage

This research report categorizes the wrapping tissue market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the excavator bucket market. Recent market developments and competitive strategies such as expansion, type launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the wrapping tissue market.

Driving Factors

Increasing demand for wrapped tissues that are individual and customized.  Customers are increasingly discovering customized packaging options that express their tastes and styles.  Businesses can increase the presence of their market and attract more customers by providing personalized options, such as printing unique graphics or phrases when tissue is wrapped. The business is growing quickly, subsequently, e-commerce companies focus on solution packing such as wrapping tissue to guarantee product safety and offer a funny unboxing experience. In addition, the increase of small and medium-sized businesses (SMEs) in the e-commerce industry aids market growth because the companies are looking for packaging alternatives that are both appealing and attractive. Furthermore, premium packaging such as personalized wrapping tissues was in high demand owing to the luxury goods market, especially in areas where disposable income growing.

Restraining Factors

The market faces several threats that restrict the market’s expansion. The market is mostly dependent on paper pulp for wrapping tissues, which is dependent on the global supply chain, the logistic environment, and changes in the situation of the economy. This can affect pricing. Additionally, wrapping tissues, especially when the tissues are coated or dyed, presents environmental issues because it is difficult to recyclable. This has led to a rising demand for eco-friendly substitutes and more scrutiny. Furthermore, for producers, waste disposal and strict laws that control packaging materials can present difficulties. Market expansion and operational expenses may be affected by adherence to these rules.

Market Segmentation

The wrapping tissue market share is classified into product and application.     

• The virgin pulp segment accounted for the largest market share of 45.58% in 2023 and is expected to grow at a CAGR of 4.12% throughout the forecast period.

Based on the product, the global wrapping tissue market is classified into virgin pulp, mixed pulp, and de-inked pulp. Among these, the virgin pulp segment accounted for the largest market share of 45.58% in 2023 and is expected to grow at a CAGR of 4.12% throughout the forecast period. The market is attributed to virgin pulp, which comes from recently severed trees, and is of higher quality than recycled pulp in terms of strength, tenderness, and glow. These characteristics make it a wide option for high-end packaging solutions, especially in gift-rapping and luxury product industries. Additionally, businesses seeking trusted and visually attractive packaging materials are also prepared for virgin pulp products due to their coherent performance and appearance.

• The commercial segment held the largest market share of 62.47% in 2023 and is anticipated to grow at a significant CAGR during the forecast period.

Based on the application, the global wrapping tissue market is divided into residential and commercial. Among these, the commercial segment held the largest market share of 62.47% in 2023 and is anticipated to grow at a significant CAGR during the forecast period. This segment is expanding because commercial sectors, which include organizations such as traders, e-commerce sites, and packaging firms, use a lot of wrapping tissue for presentation and packing. This industry has a strong requirement for visually attractive and protective packaging options, especially for the objects that are required to be present and transported safely. In addition, high-quality wrapping tissue is also made more attractive than the expansion of luxury and customized packaging in the commercial market.

Regional Segment Analysis of the Wrapping Tissue Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America) 
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America is anticipated to hold the largest share of the wrapping tissue market over the predicted timeframe.

North America is anticipated to hold the largest share of the wrapping tissue market over the predicted timeframe. The region’s market is expanding because high consumer expenditure on premium and personalized packaging options, along with the widespread use of online shopping, has further increased demand. Additionally, strong consumer demand for environmentally responsible and aesthetically pleasing packaging solutions is the reason behind this. In the US and Canada, the demand for tissue wrapping is inspired by the abundance of retail and e-commerce businesses. The market expansion is supported by the strong presence of the major market participants of the region and well-established retail infrastructure. In addition, the increasing popularity of durable and environmentally friendly packaging options fits with North American consumer preferences and makes the premium wrapping tissue more attractive.

Asia Pacific is expected to grow at the fastest CAGR growth of the wrapping tissue market during the forecast period. High consumer spending on high-quality packaging materials is the result of the growing middle class and rising disposable income of the sector. The need to wrap tissues that are both aesthetically pleasing and protective is inspired by the increase in online shopping and the increasing ubiquity of e-commerce. In addition, the global trend towards stability is in line with the increasing awareness of environmentally friendly packaging options. Furthermore, the market demand for high-quality wrapping tissues is further increased by cultural emphasis on festivals and gifting.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the wrapping tissue market along with a comparative evaluation primarily based on their type of offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes type development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market. 

List of Key Companies

• Flower City Tissue Mills Co
• Innovative Packaging Group, Inc.
• Janhavi Enterprises
• Shah Paperplast Industries Ltd.
• Twin Rivers Paper Company
• I.M.A. Industria Macchine Automatiche S.p.A.
• MPI PAPERMILLS Inc.
• NASHVILLE WRAPS
• Sakura Packaging Private Limited
• Seaman Paper Co.
• Sonoco Products Company
• Metsa Group
• Resolute Forest Products Inc.
• Clearwater Paper Corporation
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs)  

Recent Development

• In August 2024, a paper tear strip was introduced by UK Greetings to replace plastic shrink wrap in gift wrapping for roll wrap products. Without compromising use, this creative, entirely recyclable solution enhances sustainability while blending in perfectly with current designs. The company's dedication to minimizing its environmental impact was underlined by CEO Ceri Stirland and operations director Richard Wilkinson stressed the substantial investments made in cutting-edge gear for large-scale production. All roll wraps made in the country will have the paper tear strip, enhancing UK Greetings' line of environmentally responsible packaging.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the wrapping tissue market based on the below-mentioned segments: 

Global Wrapping Tissue Market, By Product

• Virgin Pulp
• Mixed Pulp
• De-inked Pulp

Global Wrapping Tissue Market, By Application

• Residential
• Commercial

Global Wrapping Tissue Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa