Global Yogurt Market Size, Share, and COVID-19 Impact Analysis, By Type (Greek yogurt, Yogurt drinks, Greek yogurt, Set yogurt, Frozen yogurt), By Category (Unflavoured and Flavoured), By Distribution Channel (Hypermarkets & Supermarkets, Specialty Stores, Independent Retailers), and By Region (North America, Europe, Asia-Pacific, Latin America, Middle East, and Africa), Analysis and Forecast 2023-2033

Global Yogurt Market Insights Forecasts to 2033

• The Global Yogurt Market Size was Estimated at USD 99.6 Billion in 2023
• The Market Size is Expected to Grow at a CAGR of around 5.35% from 2023 to 2033
• The Worldwide Yogurt Market Size is Expected to Reach USD 167.66 Billion by 2033
• Asia Pacific is Expected to Grow the fastest during the forecast period.

The Global Yogurt Market Size was Worth around USD 99.6 Billion in 2023 and is Predicted to Grow to around USD 167.66 Billion by 2033 with a compound annual growth rate (CAGR) of 5.35% between 2023 and 2033. The yogurt market is driven by increasing health awareness, probiotic food demand, increasing lactose-free and plant-based alternatives, and rising disposable incomes. Convenience, flavor variety, and functional health benefits also increase popularity. Urbanization, gut health awareness, and product innovation also play a major role in driving market growth and consumer demand.

Market Overview

The yogurt market is the worldwide business of manufacturing, distributing, and selling yogurt products, which are generally prepared using fermented milk. Yogurt is a sour, usually sweetened or flavored milk product prepared by pasteurized milk homogenization and fermentation. It is consumed in different forms, such as beverages, snacks, meal replacements, desserts, and protein-based sports drinks. Health advantages of consuming yogurt include healthy digestion, protection against colorectal cancer, prevention & treatment of osteoporosis, better weight & fat loss, a stronger immune system, and less high blood pressure & bad cholesterol. Customers are making healthier diets a priority, causing them to demand more healthful foods such as yogurt. Its advantages, including probiotic ingredients, promote digestion and immune function and are thus highly sought after by consumers looking for well-balanced, health-conscious foods. As more people are becoming lactose intolerant or adopting vegan or dairy-free lifestyles, more plant-based and lactose-free yogurt products have come to market. These products offer wider ranges of dietary needs and preferences, tapping into larger market bases. In addition, ongoing innovation in taste, texture, and format has helped make yogurt so popular. From ethnic tastes to functional yogurts that provide extra health benefits, these innovations satisfy varied consumer preferences and tastes, encouraging frequent consumption.

Report Coverage

This research report categorizes the yogurt market based on various segments and regions forecasts revenue growth and analyzes trends in each submarket. The report analyses the key growth drivers, opportunities, and challenges influencing the yogurt market. Recent market developments and competitive strategies such as expansion, type launch, development, partnership, merger, and acquisition have been included to draw the competitive landscape in the market. The report strategically identifies and profiles the key market players and analyses their core competencies in each sub-segment of the yogurt market.

Driving Factors

Yogurt, with its high probiotic and nutrient content in the form of calcium and protein, meets these health objectives, and hence it is a popular choice for individuals emphasizing gut health, immunity, and well-being. With consumers increasingly demanding healthy diets, there is an increased demand for healthy foods such as yogurt. Its advantages in the form of probiotics ensure proper digestion and immune function, making it a favorite among consumers looking for well-balanced, health-oriented diets. The increasing health awareness of probiotics, especially for gut health, has fueled the demand for yogurt. Yogurts with probiotics are seen as natural means to improve digestion, immunity, and overall health, thus propelling growth. In addition, relentless innovation in yogurt flavors, textures, and formulations continues to keep consumers interested. New flavors, reduced-sugar, high-protein, or enhanced yogurt products offer variety and appeal to changing tastes, driving consumer interest and broadening yogurt's appeal to a wide range of consumers.

Restraining Factors

Most yogurt products have high sugar content, which discourages health-conscious consumers. Increased knowledge of the adverse health effects of sugar, such as obesity and diabetes, has prompted some consumers to shun yogurt or opt for healthier alternatives, thereby restricting market expansion. In addition, the production costs of quality yogurt, particularly organic, probiotic, and plant-based yogurts, may be greater than those of conventional dairy products. This raises retail costs, which can render yogurt unaffordable for price-conscious consumers, reducing its market penetration and accessibility.

Market Segmentation

The yogurt market share is classified into type, category, and distribution channel.

• The greek yogurt segment dominated the market in 2023 and is projected to grow at a substantial CAGR during the forecast period.

Based on the type, the yogurt market is divided into greek yogurt, yogurt drinks, greek yogurt, set yogurt, and frozen yogurt. Among these, the greek yogurt segment dominated the market in 2023 and is projected to grow at a substantial CAGR during the forecast period. The growth is attributed to greek yogurt being recognized for its higher protein content than normal yogurt, which makes it a top choice among consumers considering their health, particularly weight management, muscle building, and wellness. Its thick, creamy texture and rich flavor are desirable to most consumers. This unique characteristic is what differentiates Greek yogurt from other types, making it a preferred choice for both its consumption and as an ingredient within dishes.

• The flavored segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period.

Based on the category, the yogurt market is divided into unflavoured and flavored. Among these, the flavored segment accounted for a significant share in 2023 and is anticipated to grow at a remarkable CAGR during the forecast period. The segmental growth is due to flavored yogurt offering a healthier option compared to conventional sugary snacks, delivering the sweetness customers crave while being viewed as a healthier option. It combines indulgence with health value, including probiotics, protein, and calcium.

• The hypermarkets & supermarket segment accounted for the biggest share in 2023 and is anticipated to grow at a significant CAGR during the forecast period.

Based on the distribution channel, the yogurt market is divided into hypermarkets & supermarkets, specialty stores, and independent retailers. Among these, the hypermarkets & supermarket segment accounted for the biggest share in 2023 and is anticipated to grow at a significant CAGR during the forecast period. The growth is driven by hypermarkets and supermarkets have a varied range of yogurt brands, varieties, and flavors available in one place, which makes it easy for customers to get products that suit their taste. They carry a variety of packages, ranging from family packs to single-serve packs.

Regional Segment Analysis of the Yogurt Market

• North America (U.S., Canada, Mexico) 
• Europe (Germany, France, U.K., Italy, Spain, Rest of Europe)
• Asia-Pacific (China, Japan, India, Rest of APAC)
• South America (Brazil and the Rest of South America)
• The Middle East and Africa (UAE, South Africa, Rest of MEA)

North America is anticipated to hold the largest share of the yogurt market over the predicted timeframe.

North America is anticipated to hold the largest share of the yogurt market over the predicted timeframe. North American consumers have increased their health consciousness, and this has fuelled demand for yogurt as a healthy snack. Yogurt is perceived as a source of protein, probiotics, and calcium, which enhances digestion and general health. The North American yogurt market has witnessed relentless innovation, such as the introduction of new flavors, healthier variants, and plant-based yogurt alternatives. The diversity caters to a broad spectrum of consumer tastes and dietary requirements.

Asia Pacific is expected to grow at a rapid CAGR in the yogurt market during the forecast period. With greater health awareness on the rise, consumers in the Asia-Pacific are increasingly turning their attention to consuming more probiotics, protein, and calcium for health benefits. Yogurt, particularly with value-added functional ingredients, is promoted as a better choice over standard snacks. Rising demand for lactose-free, vegan products has also driven sales of plant-based yogurt alternatives within the market. Such increased diversification in terms of product categories contributes to making yogurt more inclusive in catering to different dietary options, increasing per capita consumption across the region.

Competitive Analysis:

The report offers the appropriate analysis of the key organizations/companies involved within the yogurt market along with a comparative evaluation primarily based on their type of offering, business overviews, geographic presence, enterprise strategies, segment market share, and SWOT analysis. The report also provides an elaborative analysis focusing on the current news and developments of the companies, which includes type development, innovations, joint ventures, partnerships, mergers & acquisitions, strategic alliances, and others. This allows for the evaluation of the overall competition within the market.

List of Key Companies

• Chobani LLC.
• Nestle
• Danone (Yakult)
• Britannia Industries Ltd.
• FrieslandCampina
• Arla Foods
• DSM
• Amul
• CoolBrands International
• Parmalat S.p.A
• Dean Foods
• Juhayna Food Industries
• Others

Key Target Audience

• Market Players
• Investors
• End-users
• Government Authorities 
• Consulting And Research Firm
• Venture capitalists
• Value-Added Resellers (VARs) 

Recent Development

• In April 2025, Ellenos, a Washington company, debuted a s'mores-flavored yogurt with layers of chocolate pudding, marshmallow yogurt, and ground graham crackers with mini chocolate chips. This dessert-like yogurt provides a lighter, protein-rich alternative to classic ice cream sundaes.

Market Segment

This study forecasts revenue at global, regional, and country levels from 2023 to 2033. Spherical Insights has segmented the yogurt market based on the below-mentioned segments: 

Global Yogurt Market, By Type

• Greek yogurt
• Yogurt drinks
• Greek yogurt
• Set yogurt
• Frozen yogurt

Global Yogurt Market, By Category

• Unflavoured
• Flavored

Global Yogurt Market, By Distribution Channel

• Hypermarkets & Supermarkets
• Specialty Stores
• Independent Retailers

Global Yogurt Market, By Regional Analysis

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • France
  • Italy
  • Spain
  • Russia
  • Rest of Europe
• Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Australia
  • Rest of Asia Pacific
• South America
  • Brazil
  • Argentina
  • Rest of South America
• Middle East & Africa
  • UAE
  • Saudi Arabia
  • Qatar
  • South Africa
  • Rest of the Middle East & Africa